Just a few days after Black Friday madness, businesses in the United States - and Canada – are gearing up for another sales onslaught today.
Today is Cyber Monday when shppers go online looking for deals. It has become the busiest online shopping day of the year.
A new BMO survey conducted by Leger Marketing found that 46 per cent of consumers will be logging on to do their holiday gift shopping this year – up from 41 per cent a year ago.
“This is a growing trend, with almost half of all Canadians now doing at least some of their holiday shopping online,” said Douglas Porter, deputy chief economist, BMO Capital Markets.” As more Canadian retailers mirror U.S. sales promotions, there is the potential for significant activity on Cyber Monday. More than ever, Canadian shoppers are taking notice and adjusting their retail calendar.”
The BMO 2011 Holiday Spending Outlook showed Canadians expect to spend an average of $1397 during this holiday season – up from $1305 in 2010.
By: Calgary Herald
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